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Networking with Patients via Facebook
Facebook has created a new revolution in the world of information, communication and social networking. Medical IT marketers can no longer afford to ignore this increasingly powerful tool to reach out to potential patients and engage them at an informal level at practically no cost!
With more a billion active users, Facebook has emerged as a powerful social networking force globally. Healthcare marketing and dentist marketing experts cannot ignore the fact that more than 150 million U.S. visitors are on Facebook every month, and nearly half of them are below 34 years of age.
The importance of medical web marketing gets underscored by this simple fact: As per a recent survey by the Pew Research Center, 61 percent of American adults search the web for health information. Assuming that at least half of these adults are on Facebook, clearly that represents a large section of potential patients who may be happy to get connected online with a doctor or dentist through this social medium.
As a doctor or dentist, having an active Facebook account for your practice can result in many things. You can get in touch with your current or past clients. Moreover, get introduced to their family and friends, thereby expanding your network. Your medical website or dentist website can be linked with your Facebook account.
One of the best features for doctors on Facebook is that the visitors are able to 'like' your practice and leave their comments as well. Whenever a patient ‘likes’ your practice, everyone within the patient’s network comes to know about it. That provides an excellent exposure for your practice without any effort. This dynamic nature of Facebook makes it an indispensable part of your medical online marketing strategy.
The prime goal of healthcare and IT marketing is to help you reach out to a targeted set of potential patients in your local area. This is where Facebook can achieve a lot because a majority of your patients and their friends and families are likely to be in the same part of town. With Facebook networking, you are actually marketing your medical or dental practice to your exact target group.
But you realize maximizing the potential benefits of Facebook takes time, expertise and experience. This is an area where we can help. Ekwa Marketing has an entire team dedicated to Facebook for doctors and dentists. Our medical IT marketers understand what potential patients on the Internet are looking for and how to market your services to them in a more sociable way.