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Doctors have unlimited options on Facebook
Some of us may like Facebook, and some think otherwise. But one thing is certain. Facebook has undoubtedly revolutionized social networking and marketing.
To understand how big Facebook really is, here are some interesting statistics. At the beginning of 2011, Facebook had more than 600 million active users. An estimated 120 million U.S. visitors are on Facebook every month, out of which 50% of them are below 34 years. If this isn't convincing enough, a recent survey conducted by the Pew Research Center shows that 61% of American adults search the web for health information. And if half of them have a Facebook account, what are the chances of them searching for Doctors on Facebook, or even finding a doctor who has been recommended by their friends?
Good Doctors or Dentists come recommended. As a Doctor, having a Facebook profile for your practice can result in many things. You can get in touch with your current or past clients. Moreover, get introduced to their family and friends, thereby expanding your network.
Almost all your patients are sure to have a Facebook account. One of the best features for a Doctors on Facebook is your 'friends' being able to 'like' your practice, comment, or post. When your patients 'like' your practice, everyone in their network sees this. The more 'friends' in the network, the more exposure your practice gets. So it pays to have lots of friends! Since the majority of your patients' friends are likely to be in the same part of town, you are actually marketing your practice to your exact target group.
As people are becoming more health and beauty conscious, doctors on Facebook must regularly update their profile with useful tips that maximize exposure to your clinic and keeps viewers interested in what you are doing. You can add information such as your credentials, experience, supporting staff members, treatments offered, and other facilities available at your clinic.
But you realize maximizing the potential benefits of Facebook takes time, expertise and experience. This is an area where we can help. Bizymoms-ekwa has an entire team dedicated to Facebook for Doctors and Dentists. We understand what viewers expect and how to market your services to them in a more sociable way.