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Medical and Dental Marketing with Google Places
Google occupies the top position among various medical web marketing tools available today. It is the undisputed numero uno search engine. At present, Google accounts for about 72 percent of all online searches conducted in the U.S.
The field of medical IT marketing has evolved to a level where a large number of potential patients research online before they actually decide to visit a particular doctor, dentist or other medical professional. Google Places can, therefore, play a key role in the healthcare marketing or dental marketing strategy for independent practitioners.
Google Places allows the creation of free business and professional listings to promote medical and dental practices and health systems. That makes it easier for potential patients to locate a suitable practice in their local area. In this sense, search engine technology has caused a revolution of sorts in the area of medical web marketing.
The listing on Google Places can also include the medical website or dental website address of the practice, making it easier for potential patients to visit the site. Editing the contents of the listing is always possible. Google Places goes a step further in supporting medical IT marketing by allowing the doctor or dentist to provide information about any new procedures, services or discount plans offered at the facility.
Online medical and dentist marketing efforts can receive a significant boost with a listing on Google Places. Readers will also be able to note your contact details, hours of operation and your exact location all mapped out for convenience. You can even add 'tags' to their Google Places listing.
This allows you to highlight information that you consider important to your practice, and what you want your patients to see. For example, your tag can highlight a special discount on consultation fees for new patients, or a new service you have started offering at your medical or dental office.
Having your exact location mapped out on Google Maps is an excellent way for doctors and dentists to measure how well their online medical marketing efforts are working by simply watching how many people request directions to your practice.
Here are a few other benefits when you consider registering your practice on Google Places:
• Easy and inexpensive method of marketing your practice on Google;
• Both existing and potential clients in your neighborhood can see the special features about you or your practice;
• Measure the effectiveness of your Internet marketing efforts by using various tags on your listing.
Given the potential of Google Places, Ekwa Marketing has put in place a dedicated team to help you maximize your exposure on Google Places and achieve effective results in your local community.