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Dentistry Marketing for the 21st Century
21st century is clearly the century of knowledge, information and communication. Dentistry marketing in this new information era must have the latest information and communication tools and techniques at the core of its strategy. Innovative leveraging of the Internet technology can help a dentist promote his practice effectively within an affordable marketing budget.
The primary goal of a dental marketing campaign must be to get access to maximum new and potential patients in nearby areas around the location of the dentist’s office. This goal can be achieved most effectively by using the Internet. Any good online dental strategy in the 21st century must begin with the design and development of a professional website, which lies at the center of the strategy. Maximum effort must go into the development of a powerful website that provides compelling content to the target readers and is easy to navigate and enjoyable to read.
The website must reflect a contemporary design and outlook. It should include cutting-edge features such as online slide shows, audio-visual files, interactive comment and testimonial sections, and even provision for online chat, if possible. The website should be integrated with social networking websites such as Facebook and Twitter, which are the new online phenomena of the 21st century.
An advanced and contemporary website will also reflect the image of the dental practice as an efficient technology-friendly facility fitted with the latest equipment. It will also project the dentist as someone who believes in using the latest techniques and procedures to deliver the best possible results to his patients. The website is the most visible advertisement for a dental practice in the 21st century. Careful promotion of the website must be done through effective search engine optimization strategies and other online marketing efforts. Dentistry marketing campaign should be conducted in association with a professional SEO marketing company that has sufficient experience in building successful online dental marketing campaigns and enjoys a strong reputation in the field.