Understanding Doctor Review Sites Helps Build Your Practice

Given that there are almost 2 billion active Internet users today, the chances of finding new clients online are a definite possibility. As a doctor or dentist you are aware of many ways to establish a good web presence for your practice, with review sites being one of them.

Reviews sites are an easy and effective way to get exposure and find new clients. People are sociable by nature and especially when choosing a doctor or a dentist, they always look for referrals. Websites such as CitySearch, adds Facebook Connect and boosts mobile reviews. Insider Pages find reliable great services, Yelp gives exposure, knowledge of patients' expectation and check public opinion, Topix contacts online viewers through discussions, classifieds, publishing platforms, and RSS feeds. HotFrog, an online US business directory ranks by your significant information and Manta connects and shows you as unique. Doctors use these resources for potential clients.

If your practice is not listed, you should create a profile to ascertain a presence on each site. It is important to claim and verify existing listings on these review sites regularly, as these are viewed by numerous potential clients daily.

You can mark the hours of operation and whether or not you can accommodate walk-in-patients. It is best to upload a photograph of yourself, which make patients feel more comfortable to approach you. Listing your practice under the relevant category, for example, internal medicine or cosmetic surgery, helps to narrow down the search. Another interesting feature is the option to upload a video - a great marketing tool for a presentation of your services or a video clip showcasing your clinic.

The best thing about these sites is that patients can leave reviews about you and/or your practice, how well they have been treated, and also recommending you to others online. These recommendations are priceless, as they serve to be a very strong resource to convert visitors to clients.

We recommend that doctors and dentists have an active and aggressive system integrated into a daily practice that encourages patients to provide testimonials, including help with accessing and leaving comments on review sites.

Normally a doctor will hardly find the time to go through all these listings, verify and maintain information on a regular basis. Although challenging, never underestimate the marketing potential of these referral sites. If you need help to manage this critical part of your business that attracts new clients, we at Bizymoms-ekwa are glad to help.